Design a Website for You Real Estate Business
Being a real estate can be tough if you can’t get enough leads of motivated sellers. A decline in the housing market and national property buyers are among many challenges investors are up against.
Tip your hat to a terrible financial market and a poor housing market because motivated sellers are not hard to find. Truth is, there isn’t. How do you find them though?
The internet is a great resource for locating motivated sellers. Of course, there is no shortage of services offering lists of motivated sellers. I’m talking about an online presence that the owner controls and has exclusive access to. Summarily, a solution owned by you that generates leads of motivated sellers.
So how should you execute such a solution? Start it off with a superior website. It ought to demonstrate that you are a legitimate buyer andhave the wherewithall to solve the problems of sellers. Demonstration that you’ve resolved the challenges of other sellers is key. You’ll want to use convincing copy writing techniques to convince your visitors to want to contact you. Be sure it has a way for visitors to get their vital property and contact info to you.
Begin with an expert internet solution that you build yourself or hire someone to create. As an alternative, you can get a free or low-cost template to modify. You’ll discover that even buying a template necessitates some HTML knowledge. Unless you have a brother-in-law in the business you must have to have capital to hire someone. Put a value on your time and decide whether it’s worth it. Should you allow yourself to make $20 per hour to create the solution yourself? Do you have time on your hands and not much money?
Also be sure to add plenty of testimonials as they are convincing. Use your offline credibility kit and migrate it to an online fashion. The use of real numbers, audio testimonials and faxed letters is a must. You should also consider audio testimonials. Satisfied customers are the most convincing sales component.
Implement compelling copy to induce your visitors to submit their information. You’ll find that Dan Kennedy is a great resource to use when constructing your copy. He’s a man among boys when it comes to copy writing. Buy his book, The Ultimate Sales Letter, and rad it thoroughly. Then write each page of your website ending each one with a call to action.
The finishing step is to liberally sprinkle lead generators throughout the site. These are forms online that your visitors fill out. Property information and contact info should be secured on the forms. This portion requires some database programming that will attach to the fields on the form and store the data.
The final hurdle is getting visitors to the website. The best way to do this is through advertising on the major search engines. You can succeed with this by using pay-per-click advertising and search engine optimization to get traffic. You may find you’ll need to change up your copy a bit after you start getting visitors. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. Increasing your conversions can be accomplished by using squeeze and landing pages.
Once you have an excellent website you can implement PPC and SEO campaigns and you’ll not be lacking for motivated sellers.
This entry was posted on Thursday, April 23rd, 2009 at 4:45 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.